Your Orlando
foodie scene, finally
somewhere it belongs.
A platform built around your audience, anchored in your voice. The home for the community you've already created.
Why this email
found you
FROM
Big Steele
Orlando, FL
RE
An idea I haven't
been able to shake
I'm an Orlando native who builds AI systems and software for a living. I've been watching your content for a while, used your recommendations more times than I can count, and a few months back I had an idea that hasn't left my head since.
First, what's true: you've built something most creators never do. 167,000 people across Instagram and Facebook trust your taste. Locals plan date nights off your reels. Tourists plan Disney trips around your recommendations. That trust took years and over a thousand posts to earn, and it's real.
Note on the numbers in this proposal: the engagement stats, post counts, and reel examples below are pulled from your Instagram only (@katelynxox.o — 81.1K followers, 1,052 posts). Your Facebook audience and any other platforms aren't reflected. The real picture is bigger than what's in here.
Before I show you the idea, I want to ask you three questions. You'll know the answers better than I do.
- Q.01 How many DMs did you get this week asking "where should I eat near Disney?" from people you've already answered, in a reel, months ago?
- Q.02 When someone wants to find what you said about that ramen spot last spring, what do they actually have to do? Can they?
- Q.03 If Instagram changed its algorithm tomorrow, or your account disappeared for a week, where would your community go?
Years of work.
against 81,150 followers
can search any of it
That's not a content problem. You make great content.
It's a home problem. Everything you've built lives in someone else's house.
Now picture the opposite.
Someone Googles "where to eat near Disney Springs" and lands on your face, your map, your picks. The DM that used to interrupt your morning gets answered by your own content. And the people who follow you have a place that's actually yours. Here's how the answers to those three questions look, built.
The Map
Every place you've ever featured, mapped, with your reels and verdict embedded on each spot. Filterable by neighborhood, vibe, occasion, price, kid-friendly, walking distance to Disney. When someone wants to know what you said about that ramen spot six months ago, they can actually find it. The thousand-plus posts you've made finally have a home that compounds.
The Community
A real Insider scene for the Orlando foodies who follow you. Identified members with profiles, not anonymous reviewers. Member-curated public lists. Threaded discussions on every restaurant. The Foodie Passport tracks which of your spots they've actually been to. Status that compounds. Where your audience lives, not just scrolls.
Ask Katelyn
An AI guide trained on your full content library. Anyone can ask, "I'm staying near Disney Springs with my parents and a 4-year-old, looking for one nice dinner and a casual brunch" and your voice answers, with your actual recommendations and the reels you made about each spot. Your taste, available 24/7, ending the daily DM loop.
Quarterly Tastings
Real-world meetups for your community at partner restaurants. Capped capacity. Themed by season. Q1 brunch crawl. Q2 patio cocktail tour. Q3 hidden gems. Q4 Insider Awards. Insider members only. The scene moves offline four times a year and that's where the real loyalty gets forged.
Now multiply this by 1,052 · Every reel · Every recommendation · Indexed, searchable, retrievable on demand
The first 100 lock lifetime access for $99.
Permanent founding badge. Closed forever once it's full. And here's the thing: 602 people already joined your broadcast channel just to be closer to what you do. Your Founding 100 is already in the room. The campaign itself becomes content. Three weeks of countdown reels, launch-day announcement, the sold-out celebration post. Roughly $9,900 of launch capital that funds the first year of meetup operations.
Free at the door. Sub-$10 to belong.
The free tier drives traffic and seeds the community. The Insider tier turns followers into members. Your existing IG and brand deal income stays 100% yours.
- Map and search
- Restaurant detail pages with your reels
- 3 Ask Katelyn queries / day
- Browse community discussions
- Newsletter access
- 30 Ask Katelyn queries / day
- Full community access + profile
- Exclusive lists and hidden gems
- Partner restaurant perks
- Quarterly tasting RSVP
- Voting on Insider Awards
- Everything in Monthly
- 50 Ask Katelyn queries / day
- Locked-in annual rate
- Priority meetup access
- Annual Insider gift
Your sponsored Instagram posts, brand deals, and existing creator income stay 100% yours. The platform creates net-new revenue from members and partner restaurants, completely separate from what you've already built. Nothing you currently do gets touched.
Zero cost to you. You hold the majority.
Simple shape: I build it, host it, run it, and cover every dollar of the technical cost. You bring your name, your content, and your presence in the community. The revenue gets shared, and you hold the majority. It's your audience and your data. The math should reflect that. The exact mechanics are a 20-minute conversation, not a document.
- 01 Zero cost to you. No retainer, no invoices, no out-of-pocket. Ever.
- 02 You hold the majority share of platform revenue, paid monthly, with a real-time dashboard of every number.
- 03 Your existing income is untouched. Sponsored posts, brand deals, everything you currently earn stays 100% yours. In writing.
In December, DoorDash quietly launched an AI-powered restaurant discovery app called Zesty in San Francisco and New York. The big platforms are coming for this.
The window to plant your flag in Orlando · Open right now · Won't be open forever
The next 12 months are when this gets built or it doesn't
Hi, I'm Big.
Orlando native. Builder.
I've spent the last few years building AI systems, agentic platforms, and software infrastructure for founders, operators, and creators. I work in revenue share arrangements, never flat-fee. I take on a small number of partnerships at a time so each one gets the attention it actually needs.
What I don't do: ship a generic SaaS and call it custom work. Every platform I've built has been designed around the specific operator, the specific audience, the specific moment. This proposal is built the same way. Everything I've built lives at bigsteele.com if you want to vet me before we talk.
No pitch meeting. Just a conversation.
You've seen the whole idea now. Maybe it hit, maybe parts of it did, maybe you'd build it differently. All three are worth talking about. Honestly: if those three questions at the top didn't land, this isn't for you, and that's a fine answer. But if they did, I'd love to hear what you think. Reply to my email, poke holes in it, ask me anything. The idea is yours to react to.